| | | 以知识联盟塑核心能力--论我国内资旅行社的市场竞争战略
| | ［摘要］随着我国旅行社行业的旅游管理专业的论文不断开放，小、散、弱、差的旅游管理专业的论文内资旅行社必须紧紧把握世界范围内的服务产业知识化的浪潮，塑造自己的核心能力，改造成为知识服务实体，方能在今后的竞争中生存和获胜。旅行社要获得持续的竞争优势，在满足顾客需求成为企业生命线的今天，必须具备的两个能力是满足顾客需求和发挥员工的积极性和智慧。旅行社的核心能力可以而且必须通过知识联盟来实现。
To Build up Core Competence through Knowledge Links--A Stratagem of Chinese Travel Services [Abstract]The article provides a stratagem for Chinese travel services under the current competition. As Chi-nese travel market becomes more and more open to foreign capital and joint ventures, Chinese travel services-most of which are small-scale, less competitive, and lack intercorPorate collaberation-need to build up their coreconpetence. Global wave of knowledge-orien tation in
|
| | |
| | | | <<<<<全文未完>>>>> 全文字数约5132字 | |
| | |
| |
|
教育论文中心