| | | 餐饮营销初探
| | ［摘要］虽然目前餐饮业正蓬勃发展，但潜在的旅游管理 毕业论文下载危机也不容忽视，营销观念的旅游管理 毕业论文下载落后就是其中之一。初步分析了餐饮营销现状并探讨了引入现代营销理念的必要性和餐饮营销策略的运用。
《An Elementary Research on Marketing or Food & Beverage Industry》Key words:food & beverage industry; marketing concept; the theory of 4C; internal marketing; relationship marketing
Abstracts:Though food & beverage industry is thriving now, there are still some potential problems that cannot be ignored.One of these problems is that our marketing concept drops behihd. This article analyses the marketing practices of food &beverage industry and discusses the necessity of introducing modern theories of marketing and how to u
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