| 论旅游饭店品牌建设的基本模式
| | ［摘要］本文通过分析旅游饭店的导游论文参考文献市场背景，指出旅游饭店正经历一个以品牌为核心的导游论文参考文献微利竞争时代，并提出旅游饭店进行品牌建设的“四步曲”基本模式：观念先导、品牌诊断、品牌定位以及品牌扩散。
《On the Basic Pattern of Brand Establishment in Hotels》[Abstract]After anayzing the feature of the hotel marketing, the paper points out we have begun a new era characterized by scant profits, and in this era, the hotel marketing has got into a period of brand competition. The paper studies the basic pattern of brand establishment in hotels: firstly, we should change the concept, then we should diagnose the brand, thirdly, we should determine the nature of the brand, and lastly, we should publi-cize the brand.
[Key words]hotel;
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